7 Keys to Radio Advertising Success Radio advertising: two words that are barely spoken about anymore. At the 2016 Advertising Week event, there was no time at all devoted to radio ads because they are considered “yesterday.” They’re not hip, and to be fair,…

10 Steps to Making an Effective TV Commercial Television commercials aren’t necessarily the powerhouse advertising tools you might think they are. There’s no guarantee that your message will reach millions of people, and commercials can present their own unique problems. This doesn’t mean that television shouldn’t…

Conducting a Good Television Interview A TV interview can be as simple as asking questions of people on the street, or it can be as involved as a one-on-one, sit-down discussion with the president. Getting good answers in a TV interview can make a news story…

How to Write a Photo Cutline The terms “cutline” and “caption” are sometimes used interchangeably and they’re often confused. A caption is your headline—words that typically appear above a picture or image to describe it. A cutline appears below the photograph or image. Rules…

What Does a TV Reporter Do? A TV reporter is assigned to cover news stories for a TV station or network each day. Depending on their beat and the type of stories their employer covers, TV reporters can cover everything from local events to…

How to Organize a Successful Media Event One of the easiest ways for your company to receive free media exposure—often known as “earned media”—is through media events. Whether you’re teaming up with several sponsors to help the less fortunate, or holding a press conference…