Conducting a Good Television Interview A TV interview can be as simple as asking questions of people on the street, or it can be as involved as a one-on-one, sit-down discussion with the president. Getting good answers in a TV interview can make a news story…

How to Write a Photo Cutline The terms “cutline” and “caption” are sometimes used interchangeably and they’re often confused. A caption is your headline—words that typically appear above a picture or image to describe it. A cutline appears below the photograph or image. Rules…

What Does a TV Reporter Do? A TV reporter is assigned to cover news stories for a TV station or network each day. Depending on their beat and the type of stories their employer covers, TV reporters can cover everything from local events to…

How to Organize a Successful Media Event One of the easiest ways for your company to receive free media exposure—often known as “earned media”—is through media events. Whether you’re teaming up with several sponsors to help the less fortunate, or holding a press conference…

What Does a TV News Anchor Do? A TV news anchor is a person who presents televised local, national, and world news to the public. They may work along with a co-anchor as representatives of the station both on-air and in the community. Their roles are important because…

News Anchor Tips From a TV Talent Coach News anchor tips are often easier to accept when they come from an outsider. That’s why many stations and networks hire TV talent coaches from beyond the company walls to help turn news anchors and reporters…