How to Organize a Successful Media Event One of the easiest ways for your company to receive free media exposure—often known as “earned media”—is through media events. Whether you’re teaming up with several sponsors to help the less fortunate, or holding a press conference…

What Does a TV News Anchor Do? A TV news anchor is a person who presents televised local, national, and world news to the public. They may work along with a co-anchor as representatives of the station both on-air and in the community. Their roles are important because…

News Anchor Tips From a TV Talent Coach News anchor tips are often easier to accept when they come from an outsider. That’s why many stations and networks hire TV talent coaches from beyond the company walls to help turn news anchors and reporters…