10 Steps to Making an Effective TV Commercial Television commercials aren’t necessarily the powerhouse advertising tools you might think they are. There’s no guarantee that your message will reach millions of people, and commercials can present their own unique problems. This doesn’t mean that television shouldn’t…

Conducting a Good Television Interview A TV interview can be as simple as asking questions of people on the street, or it can be as involved as a one-on-one, sit-down discussion with the president. Getting good answers in a TV interview can make a news story…

How to Write a Photo Cutline The terms “cutline” and “caption” are sometimes used interchangeably and they’re often confused. A caption is your headline—words that typically appear above a picture or image to describe it. A cutline appears below the photograph or image. Rules…