Focus Areas: Innovation and Sustainability
The 2025 summit spotlights two transformative themes: sustainability and technology. As travelers increasingly prioritize eco-conscious choices, the hospitality sector is embracing green practices—from renewable energy integration to zero-waste initiatives and globally recognized sustainability certifications. Concurrently, technology is revolutionizing guest experiences through AI-driven personalization, smart hotel management systems, and virtual reality tours that allow travelers to “preview” destinations before booking.

Emerging Markets: Untapped Potential
A key highlight of the event is the exploration of burgeoning markets in the Middle East and Africa. Saudi Arabia, for instance, aims to attract 150 million annual tourists by 2030 as part of its Vision 2030 blueprint, while cities like Dubai and Casablanca are spearheading luxury hospitality projects. Discussions will address challenges such as economic volatility and geopolitical shifts, alongside strategies for public-private partnerships to foster investor-friendly ecosystems.

Networking and Strategic Partnerships
The summit offers unparalleled networking opportunities, featuring panel discussions with executives from global giants like Marriott and Accor, as well as workshops on funding large-scale projects. An accompanying exhibition will showcase cutting-edge innovations in hotel design, smart security systems, and wellness tourism solutions, providing a glimpse into the industry’s next frontier.